Pizza cravings are no longer limited to being at a specific location. In the US, Domino's is releasing a Pinpoint Delivery function that, as the name suggests, would deliver pizzas to a GPS pin you set on a map. The soccer squad can be fed without leaving the field if you buy pizza at the beach. For as long as the driver can safely pull over, the business tells Engadget that deliveries are available everywhere a restaurant serves. When you get back to your car after a trek, you can order Domino's to deliver a pie to the trailhead, so you won't receive one while you're at the summit of the mountain.

You must agree to receive text updates on your driver's whereabouts and prepay for your order online. Similar to how you would with ordinary deliveries, you may follow the delivery person's GPS location. Once the driver arrives, I'm sorry but cash is not accepted. If they do, you can activate a "visual signal" on your phone (like you would with other ride-hailing services) to flag them and finish the pickup once they have done so.

According to the business, it is the first "quick-service" restaurant chain in the US to provide GPS pin-based delivery. That is a specific category, although some delivery services, like Instacart, at least give you the choice to change your location after selecting an address. Nevertheless, it is obvious that the business is placing a wager that a ride-sharing model of delivery will help them gain customers. If you know you can obtain Domino's almost anywhere, not only at your house or place of business, you're presumably more likely to choose it.

The marketing strategy of Domino's commonly incorporates technology. Currently, you may order pizza from your car or pick up your meal from a self-driving delivery vehicle. In this regard, Pinpoint Delivery is merely a logical progression of the business's existing strategy — it is an attempt to attract tech aficionados who may order from whichever restaurant is the most practical or interesting.